The Power of Entertaining Advertising on Social Media

In the ever-evolving landscape of digital marketing, the effectiveness of advertisements is continually scrutinized and optimized. A recent data-driven report from Stacked Marketer sheds light on an intriguing insight: 20% of users find social media ads entertaining. This statistic not only reveals a significant opportunity for marketers but also suggests a strategic shift toward creating more engaging and enjoyable content for social media platforms.

The Appeal of Social Media Ads

Social media platforms have become a battleground for user attention, with countless brands vying for visibility. The fierce competition has driven marketers to innovate and captivate their audience more creatively. According to the Stacked Marketer report, social media ads are often perceived as funnier and more entertaining compared to traditional website ads. This distinction is crucial, as it highlights the unique environment and expectations of social media users.

Adding to this, a recent TikTok seminar revealed that the majority of users engage with the platform primarily to laugh. This reinforces the idea that entertainment is a core component of successful social media engagement.

Why Entertainment Matters

Entertainment in advertising serves several critical functions. Firstly, it enhances user engagement. An entertaining ad is more likely to be watched, shared, and remembered, increasing its overall impact. Secondly, it fosters a positive association with the brand. When users enjoy an ad, they are more likely to develop favorable opinions about the product or service being promoted.

Strategic Implications for Marketers

Given that 20% of users already find social media ads entertaining, and with the majority of TikTok users seeking laughter, there is ample room for growth in this area. Marketers should consider the following strategies to leverage this potential:

  1. Emphasize Humor and Creativity: Ads that make users laugh or captivate their imagination are more likely to be successful. Creative storytelling, humorous scenarios, and visually appealing graphics can significantly enhance the entertainment value of an ad.
  2. Interactive Content: Incorporating interactive elements, such as polls, quizzes, or augmented reality (AR) features, can make ads more engaging. These elements invite users to participate actively, making the experience more memorable.
  3. Personalized Experiences: Tailoring ads to individual preferences and behaviors can increase their relevance and entertainment value. Using data-driven insights to customize content ensures that ads resonate more deeply with their intended audience.
  4. Leveraging Influencers: Collaborating with social media influencers who have a knack for creating entertaining content can amplify the reach and impact of ads. Influencers bring their unique style and follower base, enhancing the ad’s appeal.


The insight that 20% of users find social media ads entertaining, combined with the majority of TikTok users engaging with the platform to laugh, underscores a valuable opportunity for marketers. By focusing on entertainment, brands can create more engaging, memorable, and effective ads. As the digital marketing landscape continues to evolve, the ability to entertain and captivate audiences will remain a crucial differentiator in achieving advertising success.