Mason Quesnel
Mason is a results-driven marketing professional with over a decade of experience in performance marketing, affiliate management, and business development. Based in Ottawa, Ontario, Mason has an exceptional track record of scaling seven-figure campaigns, driving ROI, and fostering strategic partnerships with top-tier brands such as Capital One, PayPal, and Uber.
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SEO Strategies for 2025
We’ve been exploring strategies to navigate the changing landscape of search engine optimization (SEO) heading into 2025. Specifically, we’ll discuss the impact of Google’s Helpful Content Update (HCU) and how it’s reshaped ...
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Decline in Consumer Confidence: Implications for the US Economy
In June, the US Bureau of Economic Analysis reported a dip in consumer confidence, signaling potential turbulence ahead for the economy. This decline suggests that Americans are becoming increasingly cautious about the ...
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TikTok Bridges Digital and Physical Worlds with Out of Phone Marketing
TikTok is revolutionizing advertising by blending its digital platform with real-world elements through its new initiative, “Out of Phone.” This innovative approach integrates user-generated content with traditional advertising mediums like billboards, in-store ...
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Emotionally Reflective Listening and Its Impact on Business Relationships
Emotionally Focused Therapy (EFT), originally designed for couples, has proven to be highly effective in enhancing business relationships. One of the most impactful EFT techniques is Emotionally Reflective Listening, which involves active ...
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The Power of Entertaining Advertising on Social Media
In the ever-evolving landscape of digital marketing, the effectiveness of advertisements is continually scrutinized and optimized. A recent data-driven report from Stacked Marketer sheds light on an intriguing insight: 20% of users ...
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Understanding Asymmetrical Risk
In the realm of finance and investment, the concept of risk is a fundamental consideration. Investors and financial professionals constantly assess the potential for gains and losses in various scenarios. Among the ...
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Unlocking Marketing Success with the 4C System
In today’s fast-paced digital landscape, businesses and influencers must employ robust strategies to capture and retain audience attention. One highly effective framework gaining traction is the 4C system, which stands for Content, ...
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Cross-Industry Integration: Unlocking New Opportunities in Business
In today’s fast-paced and interconnected world, the boundaries between industries are increasingly blurred. Companies that once operated within well-defined sectors are now finding value in crossing into new territories, creating innovative products ...
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Signal Based Selling; A Sophisticated Approach To Business Development
Signal-based selling is a sales strategy that focuses on identifying and acting on specific behavioral signals or triggers that indicate a prospect’s readiness or interest in purchasing a product or service. These ...
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Compute: The Currency of the Future
As artificial intelligence (AI) advances, the demand for computational power, or “compute,” is skyrocketing. Sam Altman, CEO of OpenAI, highlights this shift, predicting that compute will become a critical currency in the ...
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Eve: The AI Tool Revolutionizing Workplace Stress Management
Key Points• Brand new app that helps people alleviate workplace stress using AI In today’s fast-paced work environment, stress has become an almost inevitable part of professional life. Long hours, tight deadlines, ...
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The Power of Disciplined Creativity
Disciplined creativity is a balanced approach combining the freedom of creative thinking with structured discipline. This concept, emphasized by Jim Collins, involves setting clear goals and maintaining consistent practices while allowing room ...
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Why We’re Bullish on Kraft Heinz: The Underdog of Consumer Staples
Our Analysis In the tumultuous landscape of consumer staples, Kraft Heinz (KHC) is emerging as a surprising frontrunner. Let’s dive into why savvy investors are buzzing about this iconic brand. The Dividend ...
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Searches For ‘Fertility Supplements’ Up 25% Over The Past 5 Years
Surge in Fertility Supplement Searches: A 25% Increase Over Five Years Over the past five years, searches for fertility supplements have surged by 25%, reflecting growing interest and awareness in reproductive health. ...
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How To Review Products + How To Register
Companies Need Artists and Music Lovers To Review Products Companies perform research to gain a better understanding of the market, trends, and preferences of their target audience. This helps them to make ...